36 €
Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.
Publisher: John Wiley & Sons Inc
Binding: Paperback
Publication date: 22 Nov 1999
Dimensions: 228 x 154 x 18 mm
ISBN: 9780787945503
