Customer Portfolio Management
Creating Value with a Large Leaky Bucket of Customers
Fred Selnes
Michael D. Johnson
36 €
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.
Publisher: MIT Press Ltd
Binding: Hardback
Publication date: 18 Mar 2025
Dimensions: 236 x 160 x 20 mm
ISBN: 9780262049627
