Hacking Marketing
Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Scott Brinker
29 €
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.
Publisher: John Wiley & Sons Inc
Binding: Hardback
Publication date: 01 Apr 2016
Dimensions: 236 x 164 x 25 mm
ISBN: 9781119183174
