51 €
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
Publisher: John Wiley & Sons Inc
Binding: Paperback
Publication date: 21 Jan 2011
Dimensions: 243 x 193 x 24 mm
ISBN: 9780470974155
