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Book cover of Marketing Warfare

Marketing Warfare

Al Ries
Jack Trout

27
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield.
Publisher: McGraw-Hill Education - Europe
Binding: Paperback
Publication date: 16 Dec 1997
Dimensions: 166 x 242 x 33 mm
ISBN: 9780070527263